About Douglas Castle
This site contains information about my professional and educational background and experience as well as some relevant links to various of my blogs, RSS feeds and downloads for your further exploration. In Summary: I work (very selectively) with leaders of promising small- to mid-sized enterprises in the capacities of director, advisor, strategic planner, project manager, speaker and writer. My favored areas of specialization for engagements include: executive and inter-corporate negotiations, deal-making and structure [mergers, acquisitions, licenses, subcontracting, manufacturing, et cetera], strategic planning, international co-venture formation, and specialized financing at the C-Suite or directorship level.

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Friday, September 16, 2011

Slingovations Are Not Lingovations

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When I coined the term Lingovations (you must look this latter term up in Google), I had intended something very specific. It involved an artful melding of words to create a new word which better described something (i.e., an object, a situation, a feeling, etc.) than any other word already acknowledged and in common use in the English Language. More than a neologism, a Lingovation has a certain non-pop-culture zing , and is the product of much cerebration [my Asian friends will forgive this last word choice, as I had intended to describe "much thought," and not a comical mispronunciation of something which you might use to describe a "big party."]

No... A Slingovation is quite simply a made up word, or grouping of words (as might be used to describe a Law of Physics, a medical condition, a ceremony, a protocol, or just about anything -- my preference is to invent medical conditions, much like some of my distant acquaintances in the legal "class-action lawsuit business" are wont to do) which is used to mystify, qualify* or intimidate our audience. I like to use a Slingovation every so often, with great conviction to see if people will nod their heads in vigorous agreement, as if they knew what I was talking about.

Sometimes, if a Slingovation sounds reminiscent of a more familiar word or grouping of words, it can be doubly funny. These are like malaprops, but are premeditated. 

Just last week I mentioned to a scholarly-looking fellow at a local Dunkin' Donuts -- try their iced coffee to truly understand what is meant by "America runs on Dunkin'!" -- that the economy was suffering due to "sociological deprofriation." He said, "Damn right." He was not a law enforcement officer, by the way. I believe that he was probably a state legislator.

Douglas E Castle

p.s. A Note follows.


Note: A brief list of a few cute Slingovations might include: asbestosis, deniable plausibility, limpococcus, Glaubner's Syndrome, Hooked On Colonics, Lakanookie Pandemic, Brownsteppers, pestophilia, chremises, prawnbrokerage (hmm...)...





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